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GOLD
HISTORY AND DEMAND
Gold is arguably the most recognizable precious metal with its appeal tied largely in its historic value. Throughout the centuries, gold holds its value and increases in value with the cost of living, even during times of weakness gold is often referred to as the “ultimate crisis commodity” in relation to its ties to the US dollar and other currencies. It’s remained constant in the face of inflation, deflation, geopolitical uncertainty, supply constraints and increased demand. Gold, is referred to as a secure investment because it cannot be printed on demand.
During times of financial crisis, gold continues to prevail. Gold could be described as an investment precious metal due to its non-volatile nature. Demand tends to stay consistent, with bars and coins (1,115 tonnes; 27%), jewelry (2,166 tonnes; 53%) and industrial fabrication (361 tonnes; 9%)